Cookie Policy

Effective Date: April 15, 2026

This Cookie Policy explains how BodyWhispers (“we,” “us,” or “our”) uses cookies and similar tracking technologies on https://bodywhispers.co (the “Site”). This policy is designed to meet the requirements of TikTok for Business advertising policies, Google Advertising Policies, the EU ePrivacy Directive, and the GDPR.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work and function more efficiently, as well as to provide analytics, advertising, and personalization capabilities to website operators. Cookies are stored locally on your device and do not give us access to your device, your files, or any information beyond what you have explicitly provided through the website itself.

2. Types of Cookies We Use

A. Strictly Necessary Cookies

These cookies are essential for the basic functioning of the Site and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your quiz answers, or page session states. These cookies do not store any personally identifiable information.

B. Analytics & Performance Cookies

We use Google Analytics 4 (GA4) to collect anonymized, aggregated data about how visitors interact with our content. This includes pages visited, scroll depth, time on page, traffic sources, and device categories. Google Analytics data is processed by Google Inc. in accordance with their Privacy Policy. No personally identifiable information is sent to Google via these cookies.

• _ga – Unique visitor ID, expires after 2 years.
• _ga_[container-id] – Session state persistence for GA4, expires after 2 years.

C. Advertising & Targeting Cookies (Third-Party Pixels)

To fund our editorial operations and serve relevant advertising, BodyWhispers deploys the following third-party advertising pixels. These technologies allow advertising platforms to:

• Measure the effectiveness of campaigns linking to our site
• Build an audience of site visitors for future advertising campaigns (Remarketing)
• Exclude existing visitors from certain acquisition campaigns

The specific pixels currently active on BodyWhispers include:

• TikTok Pixel (tt_pixel): Placed by TikTok Inc. in connection with TikTok for Business advertising. Governed by TikTok's Privacy Policy.
• Meta Pixel / Facebook Pixel: Placed by Meta Platforms Inc. Governed by Meta's Data Policy.
• Google Ads (Conversion Tracking): Placed by Google LLC. Governed by Google's Privacy Policy.

You can opt out of personalized advertising served by Google via google.com/settings/ads. For TikTok, you can adjust ad personalization settings within the TikTok app under Settings > Privacy > Ads.

D. Affiliate Tracking Cookies

When you click on a product recommendation link that navigates to a third-party retailer (e.g., a supplement brand website), a short-lived affiliate tracking cookie is stored in your browser. This cookie does not capture payment information, personal medical data, or passwords. Its sole purpose is to attribute a sale to BodyWhispers so that we receive our referral commission. Affiliate cookies typically expire within 7 to 30 days, depending on the individual merchant's affiliate program terms.

3. How to Control Cookies

You have the right to control whether cookies are set on your device. You can do so in the following ways:

• Browser Settings: All modern browsers allow you to manage, block, or delete cookies through their settings menus (usually found under Privacy or Security settings).
• Industry Opt-Out Tools: Visit the Network Advertising Initiative (NAI) Opt-Out Tool or the Your Online Choices page for EU-based opt-outs.
• Google Analytics Opt-Out: Install the Google Analytics Browser Opt-out Add-on.

Please note: Blocking certain categories of cookies may impair the functionality of some features of the Site, such as personalizing quiz results or maintaining session states across pages.

4. Cookie Duration Summary

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our own business operations. The most current version will always be available at this URL, with the effective date updated accordingly.

6. Contact Us

If you have questions about our use of cookies or other tracking technologies, please contact us at hello@bodywhispers.co.